What Makes a Good Logo Design?
Several brands have made logos that are instantly recognizable the globe over. Picture the likes of Nike or Apple or GE. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you must design a logo, design it like the giants: straight and to the point. Avoid fancy fonts, confusing design or flashy color schemes. The best approach is to pick one object to represent the company or organization with little to no typography. This will make the logo instantly identifiable and associated with the brand, as well as incorporated into culture.
A lot of well-known logos make use of shapes and patterns. Perfect lines and familiar shapes are an effective way of attracting the public’s eye and searing the logo into their memories.
When advertising was new, logos used to have more detailed, sophisticated designs. Combining different elements like words, shapes and graphics into a single logo was commonly done. Companies basically wanted to express everything they thought consumers should know about the product or service. This method is still used today, both by old companies who have maintained the same design from day one, and newer companies that want to give their logos a rustic feel.
Color is an important component of any logo design, having the ability to bind directly with a brand. Colors have the power to evoke certain emotions, so you must choose those that most accurately represent your company or organization. Blue is for power and calm, for instance, while red is for boldness and excitement. Take note that color associations are not purely of the mind. Various research projects have actually shown evidence of the effect of colors on people’s memory.
Memorability ranks high on top of other properties that a logo must have to become successful. In other words, a logo must be easy to remember and stay remembered even beyond the brand’s heyday. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, AOL may have outlived its grip on this generation, but its recognizability, is still a force to reckon with.
When you talk about designing a logo, there are different decisions that you have to make. But in the need, it boils down to the individual design elements that you put together to stand as a symbol of your company or brand.